The Effect of Product Innovation, Consumer Awareness, Environmental Policy, Tourist Satisfaction, and Social Culture on Sustainable Tourism in the Tourism Industry in Kintamani Bali
DOI:
https://doi.org/10.35335/laweco.v19i1.121Keywords:
Cultural Preservation, Local Economy, Sustainable DevelopmentAbstract
The tourism industry in Kintamani, Bali, is vital for the local economy, offering breathtaking natural attractions such as Mount Batur and Lake Batur. However, rapid tourism growth raises concerns about environmental sustainability and cultural preservation, necessitating a balanced approach to tourism management. This study analyzes factors influencing tourism sustainability in Kintamani, Bali, focusing on product innovation, consumer awareness, environmental policy, tourist satisfaction, and socio-cultural aspects. Using a quantitative method, data were collected via questionnaires from 350-500 domestic and international tourists and analyzed with path analysis. Results show all variables positively and significantly affect tourism sustainability. Product innovation and tourist satisfaction have the greatest impact, followed by environmental policy and socio-cultural aspects. The study highlights the importance of raising tourist awareness about sustainable practices to preserve local nature and culture. Effective environmental policies and community involvement in tourism management are essential for balancing economic growth and ecosystem preservation. Tourism managers are encouraged to develop sustainable innovations, enhance service quality, and enforce environmental policies. Collaboration between government, communities, and tourists is key to maintaining Kintamani as a sustainable destination
References
Achmad, F. (2023). Peran Inovasi dalam Meningkatkan Kinerja Industri Pariwisata Berkelanjutan di Indonesia. Jurnal Multidisiplin West Science, 2(3), 150–157. https://doi.org/https://doi.org/10.58812/jmws.v2i03.244
Adiyanto, W., & Susilo, D. (2023). Pelatihan dalam Pengembangan Strategi Promosi Desa Wisata Lopati. GERVASI: Jurnal Pengabdian Kepada Masyarakat, 7(2), 650–662. https://doi.org/doi.org/10.31571/gervasi.v7i2.5582
Agyeiwaah, E., Dayour, F., & Zhou, (Joe) Yong. (2022). How does employee commitment impact customers’ attitudinal loyalty? Journal of Hospitality and Tourism Insights, 5(2), 350–376. https://doi.org/10.1108/JHTI-09-2020-0169
Alimi, R., & Darwis, R. S. (2023). Penerapan community based tourism di desa wisata mengarah pada keberlanjutan lingkungan. Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M), 4(2), 436–443. https://doi.org/10.33474/jp2m.v4i2.20377
Amalia, L. F., & Miranti, P. G. S. (2023). Analysis of the Effect Tourism Sector and Open Unemployment on Economic Growth in Bali Province. Jurnal Statistika Universitas Muhammadiyah Semarang, 11(1). https://doi.org/10.26714/jsunimus.11.1.2023.34-44
Amoiradis, C., Velissariou, E., & Poulios, T. (2023). Overview of Sustainable Development and Promotion in Tourism. Journal of Economics and Business, 6(3). https://doi.org/10.31014/aior.1992.06.03.516
Awang, Z., Yusnita, Y., & Afthanorhan, A. (2018). Sustainable Tourism: The Moderating Effect of Tourists Educational Background in the Relationship Between Green Practices and Customer Satisfaction. International Journal of Engineering & Technology, 7(4.34), 21–27. https://doi.org/10.14419/ijet.v7i4.34.23574
BPS-Statistics Indonesia. (2023, November 1). The tourism industry continues to recover, as shown by the 52.76 percent rise in international visitor arrivals in September 2023 over the same month last year. Retrieved February 3, 2025, from https://www.bps.go.id/en/pressrelease/2023/11/01/2047/the-tourism-industry-continues-to-recover--as-shown-by-the-52-76-percent-rise-in-international-visitor-arrivals-in-september-2023-over-the-same-month-last-year.html
Dantes, K. F. (2023). Urgency of Traffic Implementation Regulations against Violations Committed by Foreign Citizens. International Journal of Multidisciplinary Approach Research and Science, 1(2), 237–242. https://doi.org/10.59653/ijmars.v1i02.97
Dhaffa, N. A. A., Sardjono, M. A., Rujehan, R., & Kristiningrum, R. (2023). Analisis pengelolaan Bontang Mangrove Park sebagai obyek ekowisata Taman Nasional Kutai. ULIN: Jurnal Hutan Tropis, 7(2). https://doi.org/10.32522/ujht.v7i2.8189
Drašković, S. (2015). Innovation, business success and leadership in tourism. Proceedings of the Singidunum International Tourism Conference - Sitcon 2015, 39–42. https://doi.org/10.15308/sitcon-2015-39-42
Elwizan, F. S., & Damayanti, M. (2017). Pemanfaatan Sumber Daya Alam pada Kawasan Rawan Bencana untuk Kegiatan Pariwisata. Jurnal Wilayah Dan Lingkungan, 5(2). https://doi.org/10.14710/jwl.5.2.71-82
Grandis, D., Hadi, N., & Meiji, N. H. P. (2023). Peran Taman Nasional Bromo Tengger Semeru (TNBTS) Resort Wonokitri dalam pengelolaan ekowisata Edelweiss Park Desa Wonokitri Kecamatan Tosari Kabupaten Pasuruan. Jurnal Integrasi Dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S), 3(5), 549–558. https://doi.org/10.17977/um063v3i5p549-558
Hadinoto, & Suhesti, E. (2023). Perencanaan Tapak (Site Plan) Desa Ekowisata Pengambangan Kelurahan Limbungan Kota Pekanbaru. Jurnal Pengabdian Masyarakat Bangsa, 1(5), 156–165. https://doi.org/10.59837/jpmba.v1i5.78
Hati, F. M., & Roziqin, A. (2023). Optimalisasi peran dan fungsi pemerintah Kabupaten Mojokerto dalam pengembangan pariwisata peninggalan Kerajaan Majapahit. Jurnal Integrasi Dan Harmoni Inovatif Ilmu-Ilmu Sosial (JIHI3S), 3(5), 505–516. https://doi.org/10.17977/um063v3i5p505-516
Hjalager, A. M. (2018). Strategic innovation in tourism business. In Strategic management in tourism (pp. 102–117). CABI. https://doi.org/10.1079/9781786390240.0102
Izmi, D. S., & Prathama, A. (2023). Pengembangan desa wisata berbasis bumdes. Jurnal Kebijakan Publik, 14(3). https://doi.org/10.31258/jkp.v14i3.8270
Jannah, M. (2022). Strategi Pengembangan Daya Tarik Wisata Alam Gunung Putih Oleh Dinas Pemuda Oahraga Dan Pariwisata Kabupaten Bulungan. Jurnal Administrasi Bisnis FISIPOL UNMUL, 10(4). https://doi.org/10.54144/jadbis.v10i4.9009
Juliawan, E., Musdalifa, Ayu Purnamasari, I., Jumardan, R., Kartomo, Syaiful, M., & Hariono. (2023). Peningkatan Kesadaran Masyarakat Terhadap Kebersihan Melalui Penyediaan Sarana Tempat Sampah di Pantai Ayu Lestari Kabupaten Kolaka, Sulawesi Tenggara. Jurnal Abdi Masyarakat Indonesia, 3(4), 1111–1116. https://doi.org/10.54082/jamsi.814
Karta, N. luh, Sukarsa, I. made, & Hardini Widi, S. (2016). Local Community Participation in Community Based Tourism in Kintamani and Their Impact to The Economy. Proceedings of the Asia Tourism Forum. 2016 - the 12th Biennial Conference of Hospitality and Tourism Industry in Asia. https://doi.org/10.2991/atf-16.2016.5
Latip, N. A., Marzuki, A., Omar, M. U., & Pimid, M. (2015). Sustainable Tourism’s Indicator in the Protected Area: the Case of Kinabalu Park, Sabah. Australian Journal of Basic and Applied Sciences, 9(4), 95–103. https://www.researchgate.net/publication/294752362
Lebbal, F. Z., & Bensmina, L. (2023). Ecological Tourism as a Tool for Sustainable Urban Development Case Study: El Kantara, Algeria. International Journal for Research in Applied Science and Engineering Technology, 11(6), 2164–2169. https://doi.org/10.22214/ijraset.2023.53848
Lee, Y.-C., Wang, Y.-C., Lu, S.-C., Hsieh, Y.-F., Chien, C.-H., Tsai, S.-B., & Dong, W. (2016). An empirical research on customer satisfaction study: a consideration of different levels of performance. SpringerPlus, 5(1). https://doi.org/10.1186/s40064-016-3208-z
Marwiyati, M., Karna, K., Astuti, Ch. A. D., Susilawati, S., & Utari, T. (2024). Pelatihan Produksi Audio Visual, Digital Marketing dan Pembuatan Website Bagi Pelaku UMKM dan Pelaku Wisata, Kabupaten Temanggung. KANGMAS: Karya Ilmiah Pengabdian Masyarakat, 5(1), 21–26. https://doi.org/10.37010/kangmas.v5i1.1513
Nirmala, B. P. W., & Paramitha, A. A. I. I. (2020). Digitalisasi Desa dan Potensi Wisata Di Desa Kerta, Kabupaten Gianyar Menuju Pariwisata 4.0. Jurnal Karya Abdi Masyarakat, 4(3), 350–355. https://doi.org/10.22437/jkam.v4i2.11273
Prasandya, Km. D. E., & Satria, M. W. (2023). Identification Of The Hierarchy Of Ecotourism Criteria Using The AHP Method: Reference For Determining Priority Villages For Ecotourism Development. Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 6(1), 87–96. https://doi.org/10.46837/journey.v6i1.164
Prasiasa, D. P. O., & Widari, D. A. D. S. (2023). Kintamani Tourism Destinations: A Study Of Tourist Perceptions Milenial Generation. Journey : Journal of Tourismpreneurship, Culinary, Hospitality, Convention and Event Management, 6(1), 1–10. https://doi.org/10.46837/journey.v6i1.150
Sayuti, R. H. (2023). Community Readiness in Implementing Sustainable Tourism on Small Islands: Evidence from Lombok, Indonesia. Sustainability, 15(12). https://doi.org/10.3390/su15129725
Stare, M., & Križaj, D. (2018). Evolution of an Innovation Network in Tourism: Towards Sectoral Innovation Eco-System. WWW Amfiteatrueconomic Ro, 20(48), 438. https://doi.org/10.24818/EA/2018/48/438
Sutarya, I. G., Suardhana, I. N., & Utama, I. G. B. R. (2023). Upaya Pemberdayaan Bisnis Skala Kecil Pariwisata Bali Berkelanjutan pada Era New Normal. Indonesian Journal of Tourism and Leisure, 4(1), 16–25. https://doi.org/10.36256/ijtl.v4i1.299
Utama, R. W. A., & Mawardi, I. (2023). Analysis of Halal Tourism Development in Pamekasan: Analytical Network Process Approach. Jurnal Ekonomi Dan Bisnis Islam (Journal of Islamic Economics and Business), 9(1), 19–36. https://doi.org/10.20473/jebis.v9i1.35195
Wahyuni, L. M., Sudarmini, N. M., Solihin, Mirah, A. A. A. K., & Sukartini, N. W. (2023). Agro-Tourism Potential to Support Sustainable Tourism in Pancasari Village. International Journal of Social Science and Human Research, 6(4). https://doi.org/10.47191/ijsshr/v6-i4-28
Wahyuni, N. M., Astara, I. W. W., & Dewi, K. G. P. (2023). Management Optimization for Strengthening Catur Kintamani Tourism Village. International Journal of Environmental, Sustainability, and Social Science, 4(3), 672–679. https://doi.org/10.38142/ijesss.v4i3.541
Wardhani, Y. K., & Susanto, B. (2023). Balinese peasants’ resistance in two short stories tahun baru di sawah bapak and pura subak (an analysis of ecocriticism). Journal of Applied Studies in Language, 7(1), 46–55. https://doi.org/10.31940/jasl.v7i1.46-55
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ramdhan Kurniawan
This work is licensed under a Creative Commons Attribution 4.0 International License.
