The Influence of Product Quality, Product Innovation, and Consumer Be-havior on the Purchase Decision of Iphone Products in Batam City
Keywords:
Consumer Behavior, Purchase Decision, Product Innovation, Product QualityAbstract
The development of the times encourages each technology company to be able to create products that can be adjusted to the latest consumer needs, especially communication technology. These products, in addition to being able to meet their needs, must be able to help complete daily work and provide added value during their use. This study aims to examine whether there is an influence involved from product quality variables, product innovation and consumer behavior on the purchase decision of Iphone products in Batam City. The research method applied in this research process is to use the Lemeshow formula so that as many as 100 respondents were obtained with a side non-probability sampling technique by purposive sampling. The results obtained were that each independent variable gave significant and positive results where the variables of product quality, product innovation, and consumer behavior to the dependent variable, namely the decision to purchase Iphone products in Batam City
References
Anderson, J., & Hidayah. (2023). Pengaruh Kreativitas Produk, Inovasi Produk, Dan Kualitas Produk Terhadap Kinerja UKM. Jurnal Manajerial Dan Kewirausahaan, 5(1).
Antony Putra, A., Windi Wahyuni, I., & Ajriyah, A. (2021). Pengaruh Penggunaan Handphone Pada Siswa Sekolah Dasar. Al-Hikmah: Jurnal Agama Dan Ilmu Pengetahuan.
Apple. (2024). Apple Memperkenalkan Iphone 16 dan Iphone 16 Plus. Apple Newsroom.
Buhalis, D., & Karatay, N. (2022). Mixed reality (MR) for generation Z in cultural heritage tourism towards metaverse. In Infor-mation and communication technologies in tourism 2022: Proceedings of the ENTER 2022 eTourism conference, January 11–14, 2022 (pp. 16-27). Springer International Publishing.
Cesariana, Carmelia Juliansyah, Fadlan Firtriyani, Ro. (2022). Model Keputusan Pembelian Melalui Kepuasan Konsumen Pada Marketplace: Kualitas Produk dan Kualitas Pelayanan (Literature Review Manajemen Pemasaran). Jurnal Manajemen Pen-didikan Dan Ilmu Sosial, 3(1), 214.
Chowdhury, M. Z., Shahjalal, M., Ahmed, S., & Jang, Y. M. (2020). 6G wireless communication systems: Applications, require-ments, technologies, challenges, and research directions. IEEE Open Journal of the Communications Society, 1, 957-975.
Dwi Andriani, A., & Menuk Sri, C. (2021). Pengaruh Gaya Hidup,Kualitas Produk dan Harga Terhadap Keputusan Pembelian Pakaian Bekas Import Di Tempat Biasa Thrift Store Surabaya. 2, 197.
Duan, H., Li, J., Fan, S., Lin, Z., Wu, X., & Cai, W. (2021, October). Metaverse for social good: A university campus prototype. In Proceedings of the 29th ACM international conference on multimedia (pp. 153-161).
Hulima, J. S. P., Soepono, D., & Tielung, M. V. (2021). Pengaruh Kualitas Produk, Promosi Dan Penetapan Harga Terhadap Keputusan Pembelian Pada Wardah Di Kota Manado. Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi, 9(2), 1167–1177.
Infante, A., & Mardikaningsih, R. (2022). The Potential of social media as a Means of Online Business Promotion. Journal of Social Science Studies (JOS3), 2(2), 45-49.
Junita, D., Amilia, S., & Rahman, M. (2024). Pengaruh Gaya Hidup Dan Kualitas Produk Terhadap Keputusan Pembelian Smartphone Iphone Pada Gen-Z (Studi Kasus Pada Mahasiswa Universitas Samudra). NIAGAWAN, 13(2).
Király, O., Potenza, M. N., Stein, D. J., King, D. L., Hodgins, D. C., Saunders, J. B., ... & Demetrovics, Z. (2020). Preventing problematic internet use during the COVID-19 pandemic: Consensus guidance. Comprehensive psychiatry, 100, 152180.
Mozumder, M. A. I., Sheeraz, M. M., Athar, A., Aich, S., & Kim, H. C. (2022, February). Overview: Technology roadmap of the future trend of metaverse based on IoT, blockchain, AI technique, and medical domain metaverse activity. In 2022 24th In-ternational Conference on Advanced Communication Technology (ICACT) (pp. 256-261). IEEE.
Nair, M. M., Tyagi, A. K., & Sreenath, N. (2021, January). The future with industry 4.0 at the core of society 5.0: Open issues, future opportunities and challenges. In 2021 international conference on computer communication and informatics (ICCCI) (pp. 1-7). IEEE.
Octaviani, Vini Lumban Batu, R. (2021). Pengaruh Inovasi Dan Kualitas Produk Terhadap Keputusan Pembelian Toyota Yaris. Ekombis Review, 10(14).
Pramesti Kusnara, H. (2023). Pengaruh Citra Merek Dan Kualitas Produk Terhadap Keputusan Pembelian Pada Pemilik Iphone (Studi Pada Mahasiswa Widyatama). Carkrawala Repositori IMWI, 6(3). Retrieved from https://cakrawala.imwi.ac.id/index.php/cakrawala/article/view/386#:~:text=Hasil penelitian ini menunjukkan bahwa citra merek %28X1%29%2C, terhadap keputusan pembelian sebesar 40%2C7%25 menurut regresi berganda.
Pratama, H., Azman, M. N. A., Kassymova, G. K., & Duisenbayeva, S. S. (2020). The Trend in using online meeting applications for learning during the period of pandemic COVID-19: A literature review. Journal of Innovation in Educational and Cultural Research, 1(2), 58-68.
Rahmatullah, A. S., Mulyasa, E., Syahrani, S., Pongpalilu, F., & Putri, R. E. (2022). Digital era 4.0: The contribution to education and student psychology. Linguistics and Culture Review, 6(S3), 89-107.
Shabira, H., & Wardhana, A. (2021). Pengaruh Perilaku Konsumen Terhadap Proses Keputusan Pembelian Pada Konsumen To-kopedia Di Indonesia. E-Proceeding Of Management, 8(1). Retrieved from https://repository.telkomuniversity.ac.id/pustaka/files/166354/jurnal_eproc/pengaruh-perilaku-konsumen-dan-proses-keputusan-pembelian-pada-konsumen-tokopedia-di-indonesia-.pdf#:~:text=Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh,ini adalah metode kuantitatif dengan jenis penelitian deskriptif-kausalitas.
Simbolon, F. P., Handayani, E. R., & Nugraedy, M. (2020). The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car. Binus Business Review, 11(3), 187–196.
Vahdat, S. (2022). The role of IT-based technologies on the management of human resources in the COVID-19 era. Kybernetes, 51(6), 2065-2088.
Wahyuni, T., & Amanatuz, Z. (2020). Perilaku Konsumen Terhadap Keputusan Pembelian Pudak Di Toko Sari Kelapa. AGRISCIENCE, 1(2). Retrieved from https://journal.trunojoyo.ac.id/agriscience/article/view/8005/4849
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Ricky Jayanto, Realize
This work is licensed under a Creative Commons Attribution 4.0 International License.
